Pedders Partners with Supercars, Supashock and Erebus Motorsport
Pedders Suspension & Brakes has consolidated its position as Australia’s leading undercar experts, by partnering with Australia’s premier racing category – the Virgin Australia Supercars Championship. In conjunction with its technical partner Supashock, Pedders recently won the tender to supply the official control damper to the racing category. All 3 organisations have signed an exclusive 5 year agreement.
As a result of this exciting partnership, the following designations will be used:
- Pedders Dampers By Supashock will be the Official Control Damper of Supercars.
- Pedders will be the Official Suspension & Damper Partner of Supercars.
- Pedders will be the Official Suspension & Damper Partner of 9 Supercars-Managed Events, including the iconic Supercheap Auto Bathurst 1000.
Pedders will also be the Official Suspension Partner of Erebus Motorsport from 2020 onwards, with Erebus racing on the Pedders SportsRyder eXtreme Racing Coil Springs in each of its leading Supercars vehicles driven by David Reynolds and Anton De Pasquale.
Pedders will now proudly integrate its official sponsorship of Supercars and Erebus into its general marketing program and share reciprocal marketing and networking benefits.
In relation to the announcement, Scott Pedder, Managing Director of Pedders Suspension & Brakes, said “Our Australian owned franchise operation is a proud supporter of Australian motor racing and Australian manufacturing. We are very excited to once again be involved with the Virgin Australia Supercars Championship. Product innovation is a key driver for our business and our technical partnership with Supashock is a testimony to this. It is also a huge honor for our 2 great companies to be the Official Control Damper to the Virgin Australia Supercars Championship.
Scott continued “Motorsport is part of our brand’s DNA. We enjoy watching, competing and manufacturing parts to enhance the performance and experience of vehicles. We are competitive by nature. We love the thrill of racing and the challenges it presents. It makes us compete on a higher level. Our lessons learned on the racetrack are lessons we place into the design and manufacture of our great range of products. We enjoy enhancing our customers vehicles to make them perform, carry loads and tow better and this is how we improve the customer experience…by racing.”
“Supporting iconic names like Supercars, Supashock and Erebus Motorsport is a natural fit for the Pedders group. We will continue to educate and engage with motorsport fans across Australia and the world.” said Scott.
Sean Seamer, Supercars CEO, said:“We’re excited to welcome Pedders and Supashock as our damper and suspension partners at Supercars. Having 2 quality Australian companies partner together to make sure our cars continue to run as safely and smoothly as possible is great news for our Supercars teams. We look forward to the next 5 years ahead with Pedders and Supashock and we hope our teams will really benefit from this partnership.”
Supashock Founder and Managing Director Oscar Fiorinotto noted Supashock’s long history with Supercars. “Supashock’s roots run deep in both Australian and global motorsport, it is what our business was founded upon. The motorsport division at Supashock was proud to develop and manufacture the 2020 Supercars Control Damper at our state-of-the-art facilities in Adelaide. We are excited to bring an Australian made product alongside our knowledge and experience to the Virgin Australia Supercars Championship in what we think will result in tight, exhilarating racing.”
“Supashock takes product innovation to the next level with advanced engineering, manufacturing and testing facilities. Continuous improvement is what we strive for, and we have built our reputation around delivering excellence to our customers through our OEM, aftermarket, 4×4 and defence technologies. We are proud to partner with Pedders being another great Australian company. We very much look forward to working with Pedders and Supercars on what is forecast to be a fantastic 5 year partnership on a World-class stage, using Australian made technology.”
Barry Ryan, CEO Erebus Motorsport, said it was great for the team to be involved with another strong Australian brand. “When you think about your car’s suspension, you think Pedders. As a young car enthusiast, I always had the traditional red Pedders spring and they’ve been a top brand for 70 years now. We could not be prouder to be involved with the “NO BULL” Pedders crew and their Australian family-owned and operated company are a perfect fit for our team. Pedders are the leading suspension specialists and we look forward to working together on and off the racetrack.”